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E-commerce in China: Driving a new consumer culture

This issue of China 360 breaks down China’s explosive e-commerce industry within its business-to-consumer (B2C) and consumer-to-consumer (C2C) arenas. Of particular interest are the home-grown platforms underpinning the rise of on-line transactions, as well as the increasingly important roles of social media and mobile devices. This article also outlines the importance of knowing China’s landscape as well as its diverse consumer public and tendencies, while highlighting some foreign and domestic success stories.

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