We would like to recommend a groundbreaking new KPMG report, China’s Connected Consumers, which analyses responses from 10,200 luxury consumers in China on their online spending patterns.
The survey highlights the extent to which the volume of online and mobile transactions for luxury products has exploded in China, as well as the increasingly important roles of social media, and mobile devices.
There are a lot of opportunities in this market, as e-commerce is a top issue for MNCs and local firms alike. Luxury brands in particular recognize the importance of having an effective online presence to meet the needs of ecommerce-savvy consumers in China.
To view the full announcement, please click here.
We hope you find the report a useful and informative read. We encourage you to share a copy with your clients and please consider how best to promote it in your local market. A Chinese language version of the report will be available within the next 3-4 weeks.